Sunday, February 6, 2011

The Daily

The Daily
On February 2nd the first daily news publication specifically designed for the Apple iPad debuted in the market. Each new issue of The Daily is sent automatically to subscribers and is available at the rate of $.99 per week or $39.99 for a yearly subscription. The Daily app is available at no cost through the iTunes app store. For the first two weeks following the February 2nd release, issues of The Daily are available for free. 
I couldn't pass up the opportunity to explore the type and style of content available in The Daily during the two-week promotional period. Downloading each issue does a take just a bit of time. The publication is media rich and covers virtually all areas of popular interest from news to sports to opinion to arts & life and even apps and games. For those who missed last week's launch event, a video is available on the publication's website. 
Navigation through each issue is definitely Apple Cover Flow-style and the app tracks each column or article that's been read or sampled. After reviewing The Daily over the past few days I'm impressed by the array of content available, though not all of sections are of personal interest. In my view the style of writing is a mix of a daily newspaper and  weekly magazine. The news coverage is timely and topical and each news story can be consumed in just a few minutes time. 
I'm intrigued by this first daily news publication designed specifically for the Apple iPad and I intend to purchase a weekly subscription when the trial period ends. 

Robert Paul Leitao